Costello Team
Social Media Manager
The Costello Team is a real estate group that operates in the Greater Seattle Area. I began working for them in January 2020. At the time, their social media presence was relatively small, so it was my job to help them grow.
Goals
Increase Engagement
Establish a Brand Voice
Develop Relationship with Audience
1
Create a Cohesive Instagram Aesthetic
2
Establish a Brand Voice
Working in real estate requires the perfect mix of friendliness and professionalism. I keep social media copy casual and humorous, without crossing that line.
"Our favorite recipe = this kitchen + a cup of tea (or a glass of wine, let's be real) +good company "
"What's outside your window? A brick wall? A street? Your neighbor's trash? Don't settle for a lame view, we'll upgrade you to something worth looking at! "
"The best kitchens are big kitchens with lots of counter space and large windows. So basically, this one. "
3
Post Engaging Content
This means selecting the best images, editing them, and presenting them in a way that catches the audience's attention. For example, videos presenting sales for the month can be more engaging than a carousel of photos.
4
Interact with the Audience
Whether it's replying to comments or posting interactive content, it is important to engage with the audience. Social media is meant to be just that - social. This means posting content involving the real estate agents, to show that human side, interacting with other accounts, and designing user-inclusive content. It's all about building relationships.
